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What is the primary pillar of Thyrocares growth and success

What is the primary pillar of Thyrocares growth and success?

Posted By Rupa Jaiswal Posted on Jun 15, 2021

The possibility to make a product or service affordable and within common man's reach, became a reality in this country with a billion population - solely because of volumes. This basic business principle is what the brand Thyrocare sought to adopt from the time of its inception , i.e., to work on volumes . Volume gives rise to floor efficiency , resource utilisation and sustainable prosperity. Between volume and value as strategies of business, the businesses based on volumes are less susceptible to disruption . Thyrocare's unchanged commitment to be the "kitchen" for all laboratories for the tests that complement their menu , continues to grow volumes even today at a motivating pace . What is theoretically achievable has been practically achieved.

What is the primary pillar of Thyrocares growth and success

Owing to its established brand name , systematic services delivery and positioning in the preventive care domain, the volumes in direct patient service also have spiraled in the last 10 years that today nearly 25% of the business comes from the retail segment, mostly driven by Aarogyam. Thyrocare has set up an efficient order management system and trained team to handle the enquiries from patients and help them avails services at the comfort of their home through its dedicated blood collection technician network. While the B2B business has been growing steadily, the company has witnessed 200% growth for past few years in direct customer service.

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Thyrocare was among the first and most successful to achieve the economies of scale in this industry and today, at over 60,000 samples and 2.5 lakh investigations a day , it continues to be the biggest volume player in the country.

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