Ever opened a bag of chips planning to have a small snack, only to find yourself peeping into an empty bag just a few moments later? It is no secret that obesity rates have rose in India and more than 13.5 crore individuals are affected by obesity. Even the healthiest people go through phases where tog much work, too many parties leading them to overindulge on sweets, greasy burgers, or office snacks. When you associate foods with events and occasions, you begin to adopt those emotional links every time you are triggered. For example, every time you feel stressed or tired, you reach for ice, cream out of comfort. Why are we eating so much food? Why is it so hard to stop? The answer lies in our brain.